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Alpine Resort to Launch New Merchandise Line

Alpine Resort to Launch New Merchandise Line

Partners with UGG Founder Brian Smith

By Brian Weis

The Alpine Resort is excited to announce its new Alpine merchandise line to launch in Spring 2024 which will feature a Spring/Summer apparel line and a Fall/Winter line later in the year. The Alpine plans to initially develop its clothing line followed by other products and accessories that will be available for purchase at the Alpine Resort Property, select retailers and online.

“We are thrilled to have the unique opportunity to partner with UGG Founder Brian Smith on the Alpine’s new merchandise line. Brian is the original founder of the UGG Australia brand of sheepskin boots. He is a successful entrepreneur and brings a wealth of knowledge and experience”, said Jen Welsh, Director of Marketing at the Alpine Resort.

Brian Smith has become one of the most sought after speakers and business leaders in the country. He travels the world giving inspirational talks and sharing his business strategies and lessons learned. Brian has been designated by Footwear News as one of the most influential people in footwear in the past century.

“The apparel industry is close to my heart, and I have observed hundreds of clothing Brands incubate and grow over my 40 years in the industry”, said UGG Founder Brian Smith. “I am excited to bring a young and experienced team to design, create and re-launch the Alpine Brand with the highest quality, comfort and style.”

Alpine Resort opened its doors to visitors in 1922 and was the first tourist destination in Egg Harbor, and at the time, one of the largest resorts on the Door County peninsula. The Alpine remained closed from 2017 through the Spring of 2021 until the resort was acquired by new ownership.

As new leadership looks toward the next 100 years, the new stewards of the iconic Alpine Resort are restoring, reinvesting, and expanding its natural outdoor amenities and legendary golf course, with plans to further develop the property to honor its legacy and land.

While the historic main lodge is undergoing renovations, visitors can stay in the 29 newly renovated cottages on the water and five clubhouse rooms overlooking the golf course, and enjoy waterfront dining at the popular Burton’s on the Bay featuring gourmet menu items.

For more information about Alpine Resort, visit

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Revised: 09/21/2023 - Article Viewed 1,351 Times - View Course Profile

About: Brian Weis

Brian Weis Brian Weis is the Publisher of, a network of golf travel and directory sites including,,,, etc. Professionally, Brian is a member of the Golf Writers Association of America (GWAA), International Network of Golf (ING), Golf Travel Writers of America (GTWA), International Golf Travel Writers Association (IGTWA) and The Society of Hickory Golfers (SoHG). In 2016, Brian won The Shaheen Cup, an award given to a golf travel writer by his peers.

All of his life, Brian has been around the game of golf. As a youngster, Brian competed at all levels in junior and high school golf. Brian had a zero chance for a college golf scholarship, so he worked on the grounds crew at West Bend Country Club to pay for his University of Wisconsin education. In his adult years, his passion for the game collided with his entrepreneurial spirit and in 2004 launched In 2007, the idea for a network of local golf directory sites formed and was born. Today, the network consists of a site in all 50 states supported by national sites like, and It is an understatement to say, Brian is passionate about promoting golf and golf travel on a local, regional, national and international level.

On the golf course, Brian is known as a fierce weekend warrior that fluctuates between a 5-9 handicap. With a soft fade, known as "The Weis Slice", and booming 300+ drives, he can blast it out of bounds with the best of them.

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